A merry soul by the name of Miss Khadim, who writes under the nom de plume: the Silent Soliloquy asked me last week to write something on how to give a presentation. Although what she asked was about instructive speech, I will focus today on persuasive speech and return to instructive speech in a forthcoming blog (hopefully next week).
Aristotle, who is commonly known as a philosopher, and you might be forgiven to think what might a philosopher have to say about giving presentations. But, as we shall see in this blog, Aristotle has great insight in this area; given that a presentation in other words is the act of persuading others to act or believe in a certain way; this is precisely what Aristotle is a master of – the art of persuasion – and his book entitled Rhetoric is the masterpiece that he produced on this topic.
There are basically three main strategies that one employs to persuade others. And the best words to describe these three strategies are the ones that the Greeks used. They are: ethos, pathos and logos.